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Case Studies in Marketing Management Zoom

Case Studies in Marketing Management

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SKU: PP 066

Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case studies. This book comprise of thirteen parts. The effort has been to cover all the topics relevant to marketing managers, like marketing environment, marketing segmentation, product management, pricing , distribution management, sales management, marketing research, consumer behavior, rural marketing, marketing strategies etc.

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Rs 950.00
Product Description


    About the Author:  S.L. Gupta, Professor of Management Studies at Birla Institute of Technology, Mesra, Ranchi, is PGDBM from center for Management Development. He has been Head of Department of Business Administration. Maharaja Surajmal Institute, an affiliated institution of G. G. S. I. P. University., Delhi. He has been senior faculty member at Institute of Management Science and Productivity Research. Delhi Productivity Council, New Delhi. Dr. Gupta is prolific writer and written more than 20 books in the field of management and has outstanding command in the field of Marketing  management. He has more than 15 years of experience in teaching, research and consultancy.

    R.K. Suri, Manager, Educational Consultants India Ltd, is an MBA. He had done Ph.D. from University of Delhi. He also hold degree in Law.
    Pages: 398 pages
    Publisher: Pentagon Press 
    Language: English
    ISBN-10: 8182742897
    ISBN-13: 978-8182742895
    Product Dimensions: 15 x 22 cm

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